WHAT I DO
Logos – Business Cards – Letterheads – Pocket Folders – Greeting Cards – Invitations – Postcards – Flyers – Fact Sheets – Posters – Brochures – Direct Mailers – Newsletters – Annual Reports – Magazine Layouts – Magazine Covers – Book Layouts – Book Covers – Event Programs – Event Banners – Print Ads – Infographics & Charts – Restaurant Menus – Calendars – Exhibit Graphics – Signage – Apparel Graphics – Storefront Graphics – CD/DVD & Product Packaging – Promotional/Giveaway Items
Web Banners – Web Ads – Social Media Graphics – Email Marketing Template Customization – Web & Mobile Icons – Static Screen/PowerPoint Graphics – Interactive PDFs – Customized WordPress Websites (including portfolio/photo gallery, fundraising, and simple e-commerce features)
Stylized Animals – Stylized Cityscapes – Stylized Landscapes – Typographic Illustration – Geometric Patterns – Photoillustration
(all of the above created digitally in Adobe Illustrator and Photoshop)
MY PROCESS
There’s always a reason behind every detail in my designs. When I’m given total creative freedom, I try to do work that hasn’t been done before (even though some may argue that everything has been done). I strive for originality so that my work (and the client behind it) can stand out instead of blending in. However, that doesn’t mean that I pursue originality just for the sake of it. I do a lot of research and I try to come up with a solution that is appropriate for that particular problem.
Every phase of my design is thoroughly thought through. Nothing is random, just because “I like it”. However, I try as much as I can to stay true to my aesthetic, which is clean and minimalist with just a little bit of edge, playfulness or shock factor, depending on the project.
That being said, I also work with a lot of clients who already have an established brand and I’m just as good at following the brand’s design guidelines so that all marketing collateral is cohesive and the brand’s image is consistent across all media.